Catalysing a circular economy for fashion in Hong Kong(On-going)
Redress works to change mindsets and practices to reduce the production of textile waste, as well as creating systems and partnerships that generate and showcase value in existing waste. Redress achieves this predominantly through increasing primary and secondary school engagement, and through consumer campaigns. They also provide the public with educational resources on the impact of the fashion industry and concrete examples of how to make conscious consumer choices through its campaigns.
"To promote sustainable behavioural change, Redress conducts consumer programs, such as workshops, campaigns, pop-up shops, clothing drives and exhibitions. Redress also works closely with schools, providing materials for teachers and students to integrate the subjects of overproduction, overconsumption, clothing pollution, textile waste and future innovation.
Redress’ main consumer campaign takes place every October, encouraging Hong Kongers to ‘Get Redressed’, each engaging with multiple brands, companies, schools, placing collection boxes around the city to collect unwanted clothing, with 282 boxes collected in 2020. In addition, Redress delivers public events, talks and, in 2020, reached over 5,000 directly with an estimated 6.7 million reached through online and print media. To help people better understand the magnitude of the issues and increase understanding of changing opinions and behaviours, Redress commissioned a consumer study titled: ‘Clothing Consumption, Usage and Disposal Habits in Hong Kong.’ Created in partnership with Edelman Intelligence, the study revealed some of the habits that lead to the increasing waste problem. With a sample size of 1000 people in Hong Kong, two in five use clothing for one year or less and a third of dispose of clothing in the landfill, rather than recycling. "
On average, 339 tonnes of textiles were discarded every day into Hong Kong Landfills.
Redress works to educate Hong Kongers about textile and clothing waste with the ultimate goal of keeping clothes in use for longer and textile waste out of landfill. Source: Hong Kong Environmental Protection Department (2020) Monitoring of Solid Waste in Hong Kong
The Redress Design Award(On-going)
The Redress Design Award is the world’s largest sustainable fashion design competition. Redress works to educate designers about fashion’s negative environmental impacts whilst inspiring them to use circular design strategies, cutting waste out of fashion. Through lectures, courses, academies, the online LEARN platform, and partnering with more than 140 universities around the world, the competition provides young designers with the theory and technique to help them understand circular economy and capitalise on its global potential for the fashion industry. Finally, participants are challenged to transform textile waste into stunning, scalable and commercially viable collections that will inspire and redress the world.
The backbone of the Redress Design Award is its Educational focus. Each cycle, emerging designers, educators, sustainable fashion professionals and industry experts are reached through lectures delivered by university partners around the globe with sustainable fashion academies, educator workshops, and an online LEARN platform with key guides available in 5 languages.
Redress has a large alumni network, who are supported in their careers with a range of opportunities from design collaborations, including marketing support, mentorships and extended education, intending to support their sustainable brands. In addition to maximizing their reach to the fashion industry around the globe, raising public awareness is also a key goal. Competition highlights: - Over 55,000 designers reached through the competition’s educational activities - The Redress Design Award Educator pack has been downloaded by over 1,100 users - 12 exceptional designers have benefitted from collaborating on sustainable collections with partners including VF Corporation (Timberland), The R Collective, JNBY, Esprit and Shanghai Tang
Organised by Redress, the competition works to educate emerging fashion designers around the world about sustainable design theories and techniques in order to drive growth towards a circular fashion system
By putting sustainable design talent in the global spotlight, the competition creates a unique platform for passionate and talented fashion game-changers to transform the global fashion industry and rewards the best with career-changing prizes to maximise long-term impact